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Since CHINA PRINT 2017 promotion launched, the CHINA PRINT Organising Committee has started its exhibitors visiting scheme. On the 30^th of November, 2015, Mr. Chang’an LU, the Vice President of Printing and Printing Equipment Industries Association of China (hereinafter PEIAC), and other Committee delegates including Ms. Fengna WANG, Vice Secretary-General of PEIAC, Mr. Hui ZHAO, General Manager of CPSC and Mr. Jinming WANG, Project Director of CPSC, visited Heidelberg China(hereinafter Heidelberg). The Committee members had a meeting with Mr. Lian’guang HUANG, the CEO of Heidelberg, and other representatives of Heidelberg.

To begin with, the Organising Committee briefly introduced the primary plan and the preparatory work that had been undertaken for CHINA PRINT 2017. Mr. Lian’guang HUANG said that Heidelberg always saw CHINA PRINT as its best platform in Asia, even in the world, to showcase Heidelberg’s latest technologies and products; CHINA PRINT 2017, will definitely be the perfect choice for Heidelberg to illustrate its up-to-date innovations. As a strategic partner of CHINA PRINT and PRINT CHINA, Heidelberg will enhance its exhibition quality for its visitors and audiences – a specially designed theme is to be released by Heidelberg in CHINA PRINT 2017. Aiming at escalating the development of graphic communications and the print market, Heidelberg will exhibit its latest printing equipments, graphic technologies and total solutions in the exhibition.

Afterwards, both sides shared their views on the contemporary China’s printing industry and its future development trend. Regarding the future of traditional offset press and digital printing, a further discussion in depth was taken place. Digital printing, as an emerging field, has attracted enormous printers and equipment manufacturers; be that as it may, there is no clue that digital printing would be the alternative to offset printing. As for printers and manufacturers, the comparatively rational understanding of the relationship between the two printing methods would be seeing and figuring out the balance and the most suitable business model, instead of paying particular attention and efforts only to one of the other.

Besides, both sides shared their statistics of and views on the current status of commercial printing, package printing, book and periodicals printing, and exchanged their opinions on green printing issues and environmental sustainability.